Catch Them Young
info Overview
Growing a fish-eating generation, one school at a time.
The primary purpose of the "Catch Them Young" Campaign is to promote the consumption of fish at household level by educating and empowering primary school learners to become advocates and influencers of positive dietary behaviour.
The "Catch Them Young" Campaign is a flagship initiative of the Namibia Fish Consumption Promotion Trust, designed to cultivate a culture of fish consumption from a young age. By working directly with primary schools across the country, the Trust empowers learners with the knowledge and practical skills to prepare fish at home.
Through interactive workshops, cooking demonstrations, and educational materials, learners become ambassadors of fish consumption within their families and communities.
Objectives & Outcomes
-
check_circle
Increase household-level fish consumption across Namibia.
-
check_circle
Empower primary school learners as advocates for healthy eating.
-
check_circle
Provide practical training in fish preparation and hygiene.
-
check_circle
Build long-term demand for locally sourced fish products.