Fish for Income Generation

The purpose of the Fish for Income Generation Campaign is to promote economic empowerment by encouraging youth, women, and business-minded community members to actively participate in the fish retail and value-added sectors.

This campaign seeks to unlock the economic potential within the fish value chain by advocating for small-scale entrepreneurship, particularly in fish retailing, cooked fish vending, and catering services. By promoting value addition, such as preparing and selling ready-to-eat fish products, the initiative aims to create sustainable income-generating opportunities at community level.

The campaign further emphasises the role of fish not only as a source of nutrition, but also as a viable business opportunity that can contribute to livelihoods and local economic development.

Specifically, the campaign aims to:

• Encourage youth, women, and local entrepreneurs to participate in fish-related business activities;

• Promote value addition through cooked fish, street food vending, and catering enterprises;

• Support community involvement in income-generating initiatives linked to fish consumption; and

• Contribute to job creation, entrepreneurship development, and economic inclusion.

Through this campaign, the Trust seeks to foster a culture of enterprise within communities, positioning fish as both a nutritious food source and a driver of sustainable economic growth.